Home Buy Sell Neighborhoods Market Blog About 📞 808-343-1721
North Shore Expert · Luxury Specialist · Trusted Advisor

Your
Dream
Starts
Here.

Maui Done Right. Your Trusted Expert.

Luke Walsh grew up on the shores of Maui. He embodies true local knowledge with a go-getting aloha spirit — a trusted luxury advisor and local expert who genuinely knows this island inside and out. Luke is responsive, deeply informative, and quite simply the agent you've been hoping to connect with.

Maui aerial
AI-Powered Property Search
Find Your Perfect Maui Property
Luke Walsh
Luke Walsh
Coldwell Banker Island Properties · Villa Group
Sterling
Society
Free Home Valuation
What's Your Maui Home Worth?
No obligation · Luke responds personally within 24 hrs
35+
Years on Maui
Raised on the North Shore. 35+ years of island life means unmatched local knowledge you simply can't find anywhere else.
$100M
Team Sales Volume
Villa Group · Coldwell Banker Island Properties. One of Hawaii's top-producing luxury teams.
5.0★
Client Rating
Every review reflects a commitment to integrity, transparency, and results that exceed expectations.
Top 12%
Sterling Society
Nationally recognized. Luke is your trusted luxury advisor for buyers and sellers across all of Maui.
Luke Walsh
Meet your agent

This is
Luke Walsh

"To serve my clients with integrity, expertise, and heart — that's not a tagline. That's how I was raised."

Luke Walsh was raised on Maui's North Shore — 35+ years on this island, surfing the powerful waves of Ho'okipa and Pe'ahi (Jaws) alongside his brothers. He learned early that no wave is too big and no deal too complex.

As a trusted advisor and Maui Real Estate expert, Luke recognizes value that others miss — pairing sharp market insight with a genuinely honest, personal approach that clients rave about.

Supported by the elite resources of Maui's premier luxury team, the Villa Group, and backed by the unrivaled legal and sales power of Coldwell Banker Island Properties, Luke provides a powerhouse of expertise for every client.

Beyond real estate, Luke and his family founded the Menehune Mayhem Foundation — empowering Maui's youth through surfing, art, and education for 20+ years. When you work with Luke, you're investing in the island too.

North Shore Expert Luxury Advisor Buyers & Sellers Trustworthy · Results-Driven Sterling Society · Top 12% Menehune Mayhem Foundation License #RS-85156
Work with Luke →
What I do

Expert Guidance
for Every Move

Whether you're searching for your forever home or ready to sell — Luke brings local knowledge, proven results, and real personal care to every transaction.

Buying
Buying

Buying on Maui

From Kihei condos to Wailea estates — I'll find exactly the right property at the right price and walk every single step with you.

Start your search →
Selling
Selling

Selling your property

Drone photography, targeted marketing, expert pricing, and negotiation that consistently delivers above-list results.

See my plan →
2023 2024 2026 +18%
Market Data

Local market insights

Monthly reports, neighborhood breakdowns, real data — from someone who lives and breathes the Maui real estate market.

View reports →
Explore Maui

Find Your
Neighborhood

Every corner of Maui has its own personality. Luke knows them all — personally.

Wailea
Luxury · Oceanfront
Wailea
Resorts, golf, world-class beaches, estates
From $1.5M
Explore →
Kihei
Condos · Beach Life
Kihei
Six miles of beaches, great value, vibrant scene
From $550K
Explore →
Kapalua
Resort · Golf Estates
Kapalua
PGA golf, marine reserves, dramatic ocean views
From $2M
Explore →
Haiku Paia
North Shore · Surf
Haiku / Pa'ia
Luke's home turf — wild, real, authentic Maui
From $900K
Explore →
Lahaina
Historic · Rebuilding
Lahaina
Oceanfront opportunity, community spirit, upside
From $800K
Explore →
Upcountry
Farm Life · Views
Kula / Upcountry
Cool air, sweeping views, wide open land
From $800K
Explore →
See All Neighborhoods →
Client reviews

Real People.
Real Results.

★★★★★

"Luke did an outstanding job supporting our family. He is a wealth of knowledge and assisted in educating us through the entire process. I would highly recommend Luke — he is so personable and we had such a wonderful experience."

Brittany M.
Verified Buyer · Maui
★★★★★

"When it comes to realtors, Luke is THE BEST. Knowledgeable, thorough, trustworthy, and caring. He went above and beyond helping us sell our house and getting us the best price. Mahalo Luke!"

Patrick D.
Verified Seller · Maui
★★★★★

"As first-time buyers in the Maui condo market, Luke was incredibly knowledgeable and answered questions we hadn't even thought of. He made the purchase simple and led us through every step."

Jim M.
Verified Buyer · Kihei
Proven results

Recently Sold
by Luke

Real transactions, real results — pulled directly from the Realtors Association of Maui MLS. Here's a sample of what Luke has recently closed for buyers and sellers across Maui.

3150 Wailea Alanui Dr #3106
SOLD
Seller
Wailea · Luxury Condo
$2,550,000
3150 Wailea Alanui Dr #3106, Wailea
2 bd · 3 ba · 1,699 sq ft · Ocean views
Represented Seller Wailea Palms
49 Leleaka Pl Haiku
SOLD
Seller
Haiku · Single Family
$2,400,000
49 Leleaka Pl, Haiku
2 bd · 2 ba · 999 sq ft · 4 acres · Ocean views
Represented Seller Peahi · North Shore
13434 Kula Hwy
SOLD
Seller
Kula · Estate w/ Ohana
$2,250,000
13434 Kula Hwy, Ulupalakua
5 bd · 4 ba · 2,478 sq ft · 7.2 acres
Represented Buyer & Seller Mountain & Ocean views
2130 Piiholo Rd
SOLD
Buyer
Makawao · Single Family
$1,790,000
2130 Piiholo Rd, Makawao
4 bd · 2 ba · 1,516 sq ft
Represented Buyer Secured for client
675 Hoene St
SOLD
Seller
Makawao · Single Family
$985,000
675 Hoene St, Makawao
2 bd · 1 ba · 704 sq ft
Represented Seller Top market price
465 Kekoanui Pl
SOLD
Seller
Haiku · Single Family
$930,000
465 Kekoanui Pl, Haiku
3 bd · 1 ba · 1,160 sq ft · North Shore
Represented Seller North Shore expertise
Request Luke's Full Sold List →
Maui MLS Data

Maui Real Estate
Market Trends

Current market data sourced from the Realtors Association of Maui. Updated monthly — know the market before you make your move.

Maui Median Sales Price
All residential · Entire MLS · Rolling 12 months
$1.15M $1.10M $1.05M $1.00M $0.95M Peak $1.14M $980K 1-2023 1-2024 1-2025 1-2026
Entire MLS — Maui County
Maui Average Sales Price
All residential · Entire MLS · Rolling 12 months
$1.65M $1.55M $1.45M $1.35M $1.30M Peak $1.64M $1.37M 1-2023 1-2024 1-2025 1-2026
Entire MLS — Maui County
Avg. Days on Market
All residential · Entire MLS · Monthly
120 90 60 30 Peak 118 days 47 days 1-2023 1-2024 1-2025 1-2026
Entire MLS — Maui County
Closed Sales Volume
All residential · Entire MLS · Monthly count
200 150 100 50 2023 2024–25 2026
Rising market
Declining volume
Data source: Realtors Association of Maui (RAM) · InfoSparks by ShowingTime
Each data point represents 12 months of MLS activity. Updated: April 2026.
Full Market Report →
AI-Powered Property Search

Find Your Perfect Maui Property

Detailed CMA — go deeper

What's your Maui
home worth?

Get a real CMA from a real local — not an algorithm. Luke will personally research your property and give you an honest, accurate number within 24 hours.

What you get — completely free

Detailed Comparative Market Analysis (CMA)
Neighborhood price trend breakdown
Days-on-market data for your area
Recommended list price range
Personal conversation with Luke himself
Insider knowledge no algorithm can give you
Sterling Society
Coldwell Banker Island Properties
Villa Group · License #RS-85156
From the blog

Maui Market
Intelligence

Market Update · April 2026
Maui Real Estate Market Report — Spring 2026

Inventory tightening, prices holding strong. Here's what buyers and sellers need to know right now.

Luke Walsh · April 1, 2026 · 5 min read
Maui family neighborhood
Buyer Guide
Best Maui Neighborhoods for Families in 2026
Mar 24 · 6 min
Selling Maui home
Seller Tips
5 Mistakes Maui Sellers Make That Cost Thousands
Mar 17 · 5 min
Maui investment property
Investment
Maui Short-Term Rentals: What Investors Need to Know
Mar 10 · 7 min
Read All Posts →

Maui Market Updates
Straight to Your Inbox

Monthly insights, neighborhood spotlights, and listing alerts from the island's most connected local agent. Free, always.

For buyers

Find Your
Perfect Place
on Maui

Luke knows what's available, what's worth it, and what to avoid. Let a North Shore native guide you home.

Browse Active Listings →
The process

How I Guide
Every Buyer

1

Free Consultation

A real conversation — no pressure. We align on your goals, budget, and ideal timeline.

2

Curated Search

Real-time MLS alerts plus my personal picks — saving you hours and surfacing the best options.

3

Tours & Offer

I tour with you and craft a smart, competitive offer designed to win in Maui's fast-moving market.

4

Close & Celebrate 🤙

From inspection to keys — I manage every detail so you can focus on the excitement ahead.

Search Maui Properties

Live Maui MLS listings — updated daily

Powered by Maui MLS · Data updated daily · Luke Walsh RS-85156

Free Buyer's Guide

Everything you need to know about buying in Maui — from financing quirks to closing — written by a local who's done it hundreds of times.

Maui luxury property
Villa Group · Coldwell Banker · For Sellers

Sell Smarter.
Earn More.

Elite marketing, local expertise, and a proven process — delivering the best possible result for your Maui property.

Homes.com Presentation →
$100M+
Team Sales Volume
97%+
List-to-Sale Ratio
5.0★
Client Rating
35+
Years on Maui
Free — No Obligation

Get Your Free
Property Analysis

Luke personally researches your property and delivers honest, data-driven pricing — no automated estimate, no pressure.

  • Detailed comparable sales (CMA)
  • Current inventory & days on market
  • Strategic pricing recommendation
  • Personal response from Luke within 24 hrs
Luke Walsh
Luke Walsh
Villa Group · Coldwell Banker
(808) 343-1721 luke@villagroupmaui.com
The Process

How Luke Sells
Your Property

Luxury Maui property
1
Free Property Analysis

Know Your True Value

Detailed CMA, strategic pricing, honest local market data — before you make any decision.

Staged Maui property
2
Preparation & Staging

Present It Perfectly

Walkthrough consultation, repair advice, staging guidance. First impressions close deals.

Property staging Digital marketing Print collateral
Photography · Video · Print
Villa Group Quality
Every Time
3
Photography, Video & Print

Luxury Presentation

Drone aerials, twilight photography, cinematic video tours, dedicated property website, and premium Villa Group print brochures.

Homes.com Marketing Reach
4
Maximum Exposure

Retargeted Across the Web

MLS, Zillow, Realtor.com, social ads, plus the full Homes.com retargeting network — buyers see your listing everywhere they go online.

Luxury Maui property interior
5
Showings & Negotiation

Top-Tier In-Person Service

Luke manages every showing in a professional manner that highlights the property's best qualities, adjusts strategy in real time, and negotiates hard on price, terms, and timeline — consistently delivering above-list results.

Just Sold - Wailea Palms No. 3106
6
Seamless Closing

Calm, Professional, Every Step of the Way

Escrow can be one of the most stressful parts of any real estate transaction — but it doesn't have to be. Luke's professionalism and experience navigating complex obstacles makes even the most challenging closings feel smooth, efficient, and in control. From inspections to title to final signatures, he's right there with you until the keys are in hand. 🤙

Villa Group Standard

Marketing Collateral — By Example

Every listing receives the full Villa Group luxury treatment. Here's the standard you can expect.

Villa Group property website
Dedicated Property Website
Every listing gets its own custom Villa Group site
Digital marketing
Digital & Social Marketing
Cinematic listing videos, targeted ads, social campaigns
Start With a Free Property Analysis →
Explore Maui

Find Your Neighborhood

Luke grew up on Maui's North Shore. He knows every corner of every community — and which street has the best sunset. Let him match you with your perfect area.

All areas

Where Do
You Belong?

WAILEA
Wailea

Maui's crown jewel. World-class resorts, championship golf, powdery white sand, and some of the island's most dramatic oceanfront estates.

$2.8M+
Median Price
Low
Inventory
High
Rental Demand
KIHEI
Kihei

Maui's most popular market. Six miles of beaches, vibrant restaurants, great entry-level condos through luxury, and strong vacation rental income.

$750K+
Median Price
Moderate
Inventory
Very High
Rental Demand
KAPALUA
Kapalua

Northwest Maui's exclusive resort enclave. PGA Tour golf, award-winning dining, protected marine reserves, and jaw-dropping ocean panoramas.

$3.5M+
Median Price
Very Low
Inventory
High
Rental Demand
HAIKU
Haiku / Pa'ia

Luke's home turf. World-famous windsurfing at Ho'okipa, lush jungle properties, the bohemian Pa'ia town scene, and the Road to Hana. Raw, real Maui.

$1.4M+
Median Price
Low
Inventory
Strong
Lifestyle Appeal
LAHAINA
Lahaina

Historic West Maui in recovery and rebuilding. Oceanfront lots, community spirit, and incredible long-term upside for buyers investing in Maui's future.

$1.1M+
Median Price
Limited
Inventory
Growing
Opportunity
KULA
Kula / Upcountry

Cool mountain air, sweeping views of both coastlines, farm-to-table living, and wide open land. Space, quiet, and the real Maui community.

$1.1M+
Median Price
Moderate
Inventory
Unique
Lifestyle
Not sure which neighborhood is right for you?

One conversation with Luke and he'll match you with exactly the right area. He's done it hundreds of times.

May 2026 · April RAM Data

Maui Real Estate
Market Report

Real data from the Realtors Association of Maui (RAM). Updated monthly — know the market before you make your move.

Key metrics — April 2026 · RAM ShowingTime

Market at a Glance

🏡 Single Family Homes
$1.29M
↓ 6.4% YoY
Median Sale Price
107
↑ 23% YoY
Median Days on Market
49
↓ 30% YoY
April Closings
347
↑ 22.2% YoY
Active Listings
🏢 Condominiums
$651K
↓ 8.9% YoY
Median Sale Price
128
↑ 22% YoY
Median Days on Market
70
↑ 4.5% YoY
April Closings
904
↑ 18.3% YoY
Active Listings
🌿 Vacant Land
$1.13M
↓ 23.6% YoY
Median Sale Price
101
↓ 11.4% YoY
Median Days on Market
145
↓ 14.2% YoY
Closed Sales
204
↑ 5.2% YoY
Active Listings
Updated weekly

Notable Recent Sales

Luxury home
HIGHEST RESIDENTIAL
$6,900,000
Single Family · Wailea
Wailea luxury estate — last week
5 bd · 5 ba · 4,800 sq ft · Oceanfront
* Contact Luke for full sold details
Land
LARGEST LAND SALE
$1,850,000
Vacant Land · 8.3 Acres · Upcountry
Upcountry agricultural parcel — last week
8.3 acres · Panoramic ocean & mountain views
* Contact Luke for full sold details
Luxury condo
HIGHEST CONDO SALE
$3,250,000
Condo · Wailea · Ocean Views
Wailea luxury condo — last week
3 bd · 3 ba · 2,100 sq ft · Direct ocean views
* Contact Luke for full sold details
Weekly highlights based on RAM MLS data. Full sold details available once IDX is connected. Contact Luke for specific property information.
Price trends

12-Month Market Charts

Single Family · Median Sale Price
All Maui · April 2026: $1,290,000
$1.6M $1.45M $1.30M $1.15M $1.0M Peak $1.55M $1.20M Apr '25 Oct '25 Apr '26
Single Family Homes · RAM MLS
Condominiums · Median Sale Price
All Maui · April 2026: $651,250
$1.0M $900K $800K $700K $600K Peak $980K $675K Apr '25 Oct '25 Apr '26
Condominiums · RAM MLS
Days on Market · Monthly Average
SFH 107 days · Condos 128 days · Apr 2026
150+ 110 75 40 Apr '25 Oct '25 Apr '26
SFH Homes
Condos
Closed Sales by Property Type
Residential · Condo · Land · April 2026
100 70 40 10 Nov Dec Jan Feb Mar
Residential
Condo
Land

Neighborhood Breakdown — April 2026

Area Median Price Active Listings Days on Market Closed Sales YoY Price
Wailea$2.8M18885+2.1%
Kihei (condos)$675K4211522-18.4%
Kapalua$3.5M91022+4.2%
Lahaina$1.1M12954-6.8%
Haiku / Pa'ia$1.5M8746+3.6%
Kula / Upcountry$1.2M10865-1.2%
Makawao$1.1M7688+5.4%
Source: Realtors Association of Maui (RAM) · April 2026 data. Condo price decline reflects ongoing Bill 9 STR impact and market recalibration from 2024 highs.
Financing your Maui property

Current Hawaii Mortgage Rates

As of April 27, 2026 · Source: Bankrate Hawaii · Rates change daily — contact a lender for your personalized rate.

6.45%
30-Year Fixed
Conventional · Hawaii avg
5.71%
15-Year Fixed
Conventional · Hawaii avg
6.63%
30-Year Jumbo
Rocket Mortgage · Hawaii
$1.3M
Maui Conforming Limit
Maui & Kalawao counties
Trusted Lender Recommendations
American Savings Bank
Hawaii's #1 Local Mortgage Lender
Local Hawaii lender with deep knowledge of Maui properties, jumbo loans, and vacation home financing. Conforming & jumbo.
(808) 627-6900 · asbhawaii.com
Hawaii State FCU
Member-Focused Local Lender
Competitive 30-year conventional rates from 6.50%, local underwriting for Maui properties, fast approvals.
MLO@hsfcu.com · hawaiistatefcu.com
Luke's Preferred Lenders
Personal Referrals Available
Luke works with trusted local mortgage specialists experienced in Maui luxury and investment properties. Ask for a direct referral.
Rates are subject to change daily. Contact lenders directly for your personalized quote. Luke does not receive compensation from lender referrals.
Maui County

Real Property Tax Rates

Fiscal Year July 1, 2025 – June 30, 2026 · All rates per $1,000 of net taxable assessed valuation · Source: Maui County

ClassificationRate / $1K
Owner-Occupied
Tier 1: Up to $1.3M$1.65
Tier 2: $1.3M – $4.5M$1.80
Tier 3: Over $4.5M$5.75
Non-Owner-Occupied
Tier 1: Up to $1M$5.87
Tier 2: $1M – $3M$8.60
Tier 3: Over $3M$17.00
Vacation Rental (TVR-STRH)
Tier 1: Up to $1M$12.50
Tier 2: $1M – $3M$14.00
Tier 3: Over $3M$15.55
ClassificationRate / $1K
Long-Term Rental Tier 1 (up to $1.3M)$2.95
Long-Term Rental Tier 2 ($1.3M–$3M)$5.00
Long-Term Rental Tier 3 (over $3M)$8.50
Apartment$3.50
Hotel & Resort$11.80
Agricultural$5.74
Conservation$6.43
Commercial$6.05
Commercial Residential Tier 1 (up to $1M)$2.00
Commercial Residential Tier 2 ($1M–$3M)$3.00
Commercial Residential Tier 3 (over $3M)$10.00
TAX DUE DATES · FY 2025–2026
Aug 20, 2025 — 1st half of fiscal year due
Dec 31, 2025 — Deadline for exemption claims
Feb 20, 2026 — 2nd half of fiscal year due
mauicounty.gov/576 →
💡 Pro tip: Owner-occupied homes qualify for the lowest tax rate. Contact Luke to understand how property classification affects your carrying costs before buying or selling.
Source: Realtors Association of Maui (RAM) · ShowingTime · April 2026
Data reflects April 2026 MLS activity sourced directly from RAM ShowingTime stats. Updated automatically each month.
RAM Official Stats →

Get This Report Monthly

Fresh Maui market data every first Monday. Free, no spam, unsubscribe anytime.

Local insights

Maui Real Estate
Blog

Market updates, buyer tips, neighborhood guides, and honest local perspective — from someone who grew up here and closes deals every week.

Latest posts

Fresh from
the Blog

Market Update · May 2026
Maui Real Estate: April 2026 RAM Data Is In — Here's the Full Picture

SFH sales fell 30% in April while condos ticked up 4.5%. Prices are softening, inventory is climbing, and buyers finally have leverage. The complete April RAM breakdown, neighborhood by neighborhood.

Luke Walsh · May 20, 2026 · 5 min read
MARKET UPDATE
Market Update · March 2026
Aloha Friday Update: The Maui Market Shift Buyers Have Been Waiting For
March 27, 2026 · 4 min read
LUXURY MARKET
Luxury Market · March 2026
Maui Luxury Real Estate: 4 Emerging Trends to Watch in 2026
March 13, 2026 · 5 min read
BILL 9 UPDATE
Bill 9 · January 2026
Maui Bill 9 & the Minatoya List: Where Things Stand Now
January 6, 2026 · 4 min read
BUYER GUIDE
Buyer Guide · November 2025
Why First-Time & Repeat Buyers Are Seeing Two Different Markets
November 6, 2025 · 4 min read
BILL 9 UPDATE
Bill 9 · October 2025
Maui's Bill 9 Update: What the Latest Changes Could Mean
October 31, 2025 · 4 min read
OWNER GUIDE
Buyer & Owner Guide · September 2025
Understanding Maui's Property Taxes: A Simple Guide for 2025–2026
September 24, 2025 · 3 min read
BILL 9 EXPLAINER
Bill 9 · September 2025
Understanding Maui's Bill 9: What It Means for Condo Owners & Buyers
September 11, 2025 · 5 min read

Never Miss a Post

Maui market insights, buyer tips, and neighborhood spotlights — honest, local, and worth your inbox. Free always.

← Back to Blog
Market Update · May 2026

Maui Real Estate: April 2026 RAM Data Is In — Here's the Full Picture

The Realtors Association of Maui just released April 2026 data, and the numbers tell a pretty clear story: this is a buyer's market. Single-family home closings dropped 30% year-over-year, prices are softening, and inventory is still climbing. On the condo side, things actually moved in a more positive direction. Here's the full breakdown — no spin, just the real picture.

The Headline Numbers: April 2026

The RAM data for April is now official. Here's what the market delivered:

  • Single-family median price: $1,290,000 — down 6.4% from $1,377,500 in April 2025
  • Single-family closings: 49 — down 30% from 70 closings in April 2025
  • SFH days on market: 107 days — up 23% year-over-year
  • Condo median price: $651,250 — down 8.9% from $715,000 in April 2025
  • Condo closings: 70 — up 4.5% from 67 in April 2025
  • Condo days on market: 128 days — up 22% year-over-year

The contrast between single-family and condo performance is the most interesting part of this month's data. While SFH sales cratered, condos actually gained ground in volume — even as prices continued to soften across the board.

What's Driving the SFH Slowdown?

Thirty percent fewer homes closing month-over-month isn't a blip — it reflects a few compounding pressures:

  • Affordability ceiling. Even with a 6.4% price drop, a $1.29M median is still a significant commitment. With jumbo rates hovering around 6.6%, monthly carrying costs remain high for many buyers.
  • Seller price expectations. A lot of sellers are still anchored to 2023–2024 peak comps. Properties priced at peak are sitting — sometimes 6 months or longer. Well-priced homes are still moving.
  • Insurance and taxes. Maui property insurance has risen sharply post-Lahaina fires, and the 2025–2026 property tax rates — especially for non-owner-occupied tiers — have pushed some investors to the sidelines.

Why Condos Are Holding Volume (Even as Prices Drop)

The condo market tells a different story. Volume is actually up 4.5% — buyers are moving on condos even though median prices fell nearly 9%. Here's why that makes sense:

  • Entry price point. At a $651K median, condos remain more accessible to a broader buyer pool than single-family homes.
  • Bill 9 reality check. Some Minatoya-list condo sellers who were holding for top dollar are now accepting market-rate offers, knowing the STR phase-out clock is ticking. That's creating motivated sellers and softer prices — which draws buyers in.
  • Long-term rental appeal. With Maui rents still elevated, buyers are finding the long-term rental yield math more attractive at $651K than it was at $715K.

Neighborhood Snapshot: Where the Action Is

Not all of Maui is moving the same way. Here's how the key areas are shaping up through April:

Haiku / Pa'ia (North Shore)

My home turf continues to be one of the more resilient pockets on the island. North Shore properties with privacy, land, and character are attracting buyers who want authenticity over amenities. Median prices here are actually holding slightly positive YoY at around $1.5M. The lifestyle premium is real and durable.

Wailea / South Maui

The luxury end of Wailea — oceanfront estates and resort-adjacent condos — is still attracting serious buyers. The negotiating gap has widened to 3–7% below asking on condos that have been on market 90+ days. Buyers who are ready to move are finding good deals. Sellers who price right are still closing.

Kihei Condos

This is where the Bill 9 pressure is most visible. Minatoya-list complexes are seeing the steepest price reductions as STR uncertainty weighs on value. Non-Minatoya-list complexes — hotel-zoned and owner-occupied — are holding up considerably better. Know your zoning before you buy.

West Maui (Kapalua / Lāhainā)

West Maui is slowly returning. Rebuilding activity in Lāhainā has brought some renewed buyer interest, and Kapalua luxury properties continue to attract long-term buyers who want the best of West Maui without the uncertainty. Inventory is thin, which is actually supporting prices in this pocket.

For Buyers: This Is the Window

I've been in this market for decades, and right now is genuinely one of the more favorable buying environments I've seen since 2019. Here's why:

  • Inventory is at multi-year highs — you have real choice
  • Sellers are open to negotiation on price, credits, and closing costs
  • Days on market are long — you have time to do proper due diligence
  • Motivated sellers are emerging, especially in the condo segment

The caveat: the right properties still move. Well-priced, well-maintained homes in desirable locations — North Shore, Wailea, West Maui luxury — are not sitting for 128 days. You still need to be ready to act when the right one shows up.

For Sellers: Price Is Everything Right Now

If you're thinking about selling, the most important thing I can tell you is this: the market will find the right price whether you lead with it or not. Properties that come in at fair market value are moving. Properties priced to peak 2024 comps are sitting and eventually price-reducing anyway — often to a lower number than if they'd priced it right on day one.

My team has been consistently selling at or above list for well-priced properties. Strategic pricing, drone photography, and targeted marketing still deliver results. But you have to start with the right number.

FAQ

Is Maui real estate crashing in 2026?

No. Prices are softening — SFH down 6.4%, condos down 8.9% YoY as of April — but that's a correction from pandemic-era peaks, not a crash. Maui's land constraints, strong long-term demand, and limited new supply mean this is a recalibration, not a collapse.

Are Maui home prices going to keep dropping?

Short-term pressure will likely persist through mid-2026 as inventory digests and interest rates stay elevated. But Maui's fundamentals — scarcity, desirability, global demand — support prices long-term.

What's the best area to buy on Maui in 2026?

It depends on your goals. For lifestyle and land, the North Shore (Haiku, Pa'ia) remains a compelling long-term hold. For condo value with long-term rental potential, Kihei non-Minatoya properties offer attractive entry pricing. For luxury with appreciation upside, West Maui and Wailea continue to attract high-net-worth buyers.

How do I find active Maui listings?

Until I get my direct IDX feed live (coming very soon), you can browse all active Maui MLS listings through Villa Group's property search →. Or just call me at 808-343-1721 and I'll send you exactly what fits your criteria directly from the MLS.

Ready to explore what's available right now? I pull active listings daily and can send you a custom report for any neighborhood on Maui — no sign-up required, no spam. Just real local guidance.

Get My Custom Listing Report → View Full Market Stats
← Back to all blog posts
← Back to Blog
Market Update

Aloha Friday Update: The Maui Market Shift Buyers Have Been Waiting For

We just came through a wild stretch of weather. Those back-to-back Kona storms in March dumped some of the heaviest rain we've seen in years — Upcountry caught over 40 inches in spots, and Puʻu Kukui out West nearly hit 30. For a few weeks it was all red mud and saturated ground. But the trades are back, the sun's poking through, and we're finally on the other side of it.

Funny thing is, the fog lifting off the mountains kind of mirrors what's happening in our real estate market right now. The picture is getting a lot clearer — and if you've been waiting on the sidelines, you'll want to read this.

The New Reality in the Maui Housing Market

The days of the frenzy are officially behind us. We've moved into a balanced-to-buyer-leaning market — one defined by strategy instead of speed. Here's what the last 60 days are actually showing:

  • Median prices are cooling. For the first time in a while we're seeing a year-over-year dip. The median single-family home price on Maui fell roughly 10–12%, landing around $1,250,000.
  • Buyers are taking their time. Median days on market has climbed to 156–164 days. If a home isn't priced right or has deferred maintenance, it sits. Plain and simple.
  • Inventory is building. We're sitting on nearly an 8-month supply of single-family homes and over 15 months for condos. That hands buyers real leverage — to negotiate repairs, credits, or straight price reductions.

Hyper-Local Highlights

Haʻiku & the North Shore

Even in a slower market, Haʻiku stays a target for people chasing space and privacy — it's a special pocket of the island and always will be. But buyers here are sharp on comparable sales. Recent closings have come in anywhere from 4% to 12% below asking, which tells you aspirational pricing isn't flying anymore. That said, if it's a true home-run property, sellers can still aim high and get it.

Kaʻanapali & West Maui

The luxury segment out West is resilient but analytical. Buyers have moved away from speculative flips and toward high-quality, turnkey legacy properties — the kind you hold, not flip. Interest is still strong in areas like Lanikeha, but the closing process is taking longer as due diligence gets more thorough.

The Takeaway

The cost of holding is the big conversation right now, especially with the 2025–2026 property tax assessments landing in mailboxes. Between rising insurance premiums and higher tax tiers on non-owner-occupied properties, a lot of owners are sitting down and asking whether it's time to move their equity into a different asset.

The silver lining? For buyers who've been waiting years, this is the most negotiable market we've seen since 2019. Sellers are open to conversations about rate buydowns and closing-cost credits that were unthinkable two years ago.

FAQ

Is now a good time to buy a home on Maui?

If you've been waiting for negotiating room, yes — inventory is up, days on market are long, and sellers are far more flexible than they were a year or two ago. The right move always depends on your situation, but the leverage has shifted toward buyers.

Are Maui home prices going down in 2026?

Median single-family prices have dipped roughly 10–12% year-over-year as of spring 2026, landing near $1.25M. It's a cooling, not a crash — well-priced, well-maintained homes still move.

How long are Maui homes taking to sell?

Median days on market is running 156–164 days for single-family homes. Overpriced or deferred-maintenance listings sit much longer.

If the storms got you thinking about the health of your property — whether that's maintenance or finances — reach out. I'm happy to do a no-obligation Market Wellness Check so you know exactly where your equity stands today.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Luxury Market

Navigating Maui Luxury Real Estate: Four Emerging Trends to Watch in 2026

Aloha from the Valley Isle. There's a rainy-day stillness here today, the kind that makes you slow down and actually look at where the luxury market is heading. While most of the headlines are stuck on condo regulations and interest rates, Maui's luxury segment is quietly charting its own course — and I'm seeing some subtle but real shifts in how buyers and sellers are moving.

Here are four trends shaping Maui luxury real estate right now that deserve your attention.

1. The West Maui Refinement

The aggressive bidding wars in West Maui's luxury market are gone. What's replaced them is something I call selective confidence. In Kapalua and Kaʻanapali, buyers are deliberate — they're focused on privacy and build quality, not rushing to outbid the next person.

  • Buyers are prioritizing homes that offer real seclusion and thoughtful design.
  • There's a growing appreciation for craftsmanship and durable materials — the stuff that holds up to salt air and time.
  • Sellers who lead with those qualities are attracting serious offers without the frenzy.

A recent Kapalua listing leaned into custom woodwork and soundproofing and drew buyers who wanted a genuine quiet retreat over flashy amenities. That's a maturing market — quality over quantity.

2. Launiupoko: The Modern Frontier

Launiupoko has become the go-to for luxury new builds. It's the island's engine for modern, sleek estates that blend contemporary architecture with those sweeping West Maui mountain and ocean views.

  • Buyers who want brand-new craftsmanship without a long build wait are landing here.
  • The homes tend to feature open floor plans, big glass walls, and eco-friendly materials.
  • It's a fresh take on island luxury — nature and modern design in the same breath.

3. The Kula Sanctuary Scarcity

Upcountry, and Kula especially, stays a hidden gem for anyone after a private luxury sanctuary. Crisp air, bi-coastal views, and a timelessness that appeals to legacy buyers who are choosing a lifestyle, not chasing a trend.

  • The market moves slower up here — by design. It reflects a way of life.
  • Properties often come with large lots, mature landscaping, and serious privacy.
  • Kula has proven resilient as an asset class, holding value even when other segments wobble.

4. The Wailea / Kihei Negotiation Gap

South Maui is showing a new dynamic: a widening gap between asking and sales prices, running 3% to 7%. That's a shift from a wait-and-see mindset to a negotiate-and-secure one.

  • Buyers have more room to negotiate, especially on listings that have lingered.
  • Sellers need to price realistically and stay open to offers to close.
  • The market's balancing out after a long run of fast price growth.

One Wailea condo that started at $2.5M recently closed at $2.35M after a few weeks on market. That gap rewards buyers who are ready to act decisively.

FAQ

Is Maui luxury real estate still a good investment in 2026?

Yes — but the game has changed from speculation to substance. Buyers are rewarding quality, privacy, and turnkey condition. Well-built homes in Kapalua, Launiupoko, and Kula continue to hold value.

Where are the best luxury neighborhoods on Maui?

It depends on your style: West Maui (Kapalua, Kaʻanapali) for refined oceanfront living, Launiupoko for modern new builds, Kula for upcountry privacy and views, and Wailea for resort-caliber South Maui condos.

Maui's luxury market is evolving. Buyers are more discerning, the market is balancing, and new areas are stepping into the spotlight. Substance and serenity are outshining spectacle — and honestly, that's always been the real Maui.

If you're thinking about a move or an investment in Maui's luxury market, now's the time to explore these under-the-radar shifts. Reach out and let's find the property that actually fits your vision.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Bill 9 Update

Maui Bill 9 and the Minatoya List: Where Things Stand Now

In late 2025, Maui County passed Bill 9 — a major new law that could reshape the future of thousands of short-term rental properties across the island. Since then, the first lawsuit has been filed against the County, and owners and buyers keep asking me the same question: what does this actually mean right now?

Let me break it down clean and simple.

What Is the Minatoya List?

The Minatoya List refers to condo properties that are zoned for apartment use but have been legally allowed to operate as short-term rentals for decades — going back to a long-standing county legal interpretation from the early 2000s.

Because of that, a lot of owners bought these units specifically for vacation-rental use, often paying higher prices based on that income potential.

What Does Bill 9 Do?

Bill 9 changes that long-standing policy. Under the new law:

  • Short-term rental use for Minatoya List properties in West Maui is scheduled to end on January 1, 2029.
  • Short-term rental use for the rest of Maui County is scheduled to end on January 1, 2031.

The County's goal is to move these units back into the long-term housing pool to help address Maui's housing shortage — something that got a lot more urgent after the 2023 Lahaina wildfires.

The First Lawsuit Has Been Filed

As expected, Bill 9 is now being challenged in court. In December 2025, owners of units at Kāʻanapali Royal filed the first lawsuit against Maui County. The suit argues that Bill 9:

  • Is wrongful, oppressive, and unreasonable as applied to their property rights.
  • Removes a legally relied-upon right to operate short-term rentals that existed for decades under county practice.
  • Denies them viable economic use of their property — rising to the level of an unconstitutional regulatory taking without just compensation, which is prohibited under both the Hawaiʻi and U.S. Constitutions.

In short: they argue that because these units operated as short-term rentals for nearly 45 years under longstanding county practice, eliminating that use now amounts to an improper taking. The plaintiffs are asking the court to block enforcement while the case is reviewed. More lawsuits are expected, and some may seek class-action status for all Minatoya List owners.

What This Means Right Now

  • Bill 9 is law — but it's being actively challenged.
  • The phase-out dates are still several years out.
  • Court rulings could delay, change, or overturn parts of the law.

For buyers and sellers, uncertainty is the biggest factor. Pricing, demand, and financing for Minatoya List properties may keep shifting as the legal challenges move forward.

Why This Shouldn't Scare Buyers

Here's the part that gets lost in the headlines: not all short-term rentals on Maui are affected. Hotel-zoned properties aren't part of Bill 9, and roughly 50% of currently permitted short-term rentals across Maui aren't even on the Minatoya List. There are still plenty of legal, stable options for buyers who want vacation-rental use without the uncertainty.

For informed buyers, this moment can actually be an opportunity. Uncertainty tends to bring softer pricing, motivated sellers, and less competition — especially for well-located properties that fall outside the Bill 9 phase-out.

And honestly? Buying on Maui has always been about more than the numbers. When you buy a home here, you're buying a way of life — the beaches, the outdoor living, the community, the rhythm of island living. We always aim for strong financial fundamentals, but lifestyle value matters just as much.

FAQ

Is Bill 9 final, or can it still change?

It's law as of late 2025, but it's being challenged in court starting with the Kāʻanapali Royal lawsuit filed in December 2025. Rulings could delay or alter how and when it's enforced.

When do Maui short-term rentals on the Minatoya List have to stop?

As written: West Maui by January 1, 2029, and the rest of Maui County by January 1, 2031 — pending the outcome of legal challenges.

Are all Maui vacation rentals affected by Bill 9?

No. Hotel-zoned properties are exempt, and about half of permitted short-term rentals aren't on the Minatoya List at all.

If you're considering buying on Maui and want clarity on which properties actually make sense for your goals, reach out today. I'll help you navigate the market, understand the zoning, and find the right balance between lifestyle and investment.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Buyer Guide

Maui Real Estate 2025: Why First-Time and Repeat Buyers Are Seeing Two Different Markets

A recent National Association of Realtors survey points to a growing divide in the housing market — one that's reshaping how both first-time and repeat buyers move through today's landscape. Here's what's happening nationally, how it connects to Maui, and why knowing your local market makes all the difference.

The National Trends Shaping the Market

  • First-time buyers made up just 21% of all buyers this past year — the lowest share since records began in 1981.
  • The median age of first-time buyers has reached 40, showing how long it now takes many people to get in.
  • Cash purchases remain historically high at 26% of all transactions.
  • Homeowners are holding longer — a median of 11 years before selling.
  • Repeat buyers are leaning on built-up equity, while first-timers rely more on savings.

What It Means for Buyers

For first-time buyers, the path can feel steep. Limited inventory, higher prices, and more cash buyers make for real competition. But it's not impossible — there are opportunities for people who plan ahead, get prequalified, and stay informed.

For repeat buyers and investors, the current market often works in your favor. Equity, cash flexibility, and prior ownership experience are a strong edge in a fast-moving environment.

How This Applies to Maui

Here on Maui, the market mirrors these national patterns — but with local twists. From the North Shore to Upcountry, South to West Maui, every region has its own character, price point, and value potential.

  • First-time buyers can still find great opportunities when they're prepared and working with the right local guidance.
  • Sellers benefit from strategic marketing and pricing, especially in high-demand areas like Wailea and Kaʻanapali.
  • Repeat buyers and investors continue to lead in the cash and second-home markets — but selective, informed buying still yields strong returns.

A Positive Outlook

Today's market has challenges, but it's far from discouraging. Inventory is slowly shifting, rates are stabilizing, and motivated buyers who understand the process can absolutely succeed. Opportunity is there for people willing to take the first step — and that starts with education.

Working with the right lender to get prequalified is key. It's free, and it tells you exactly where you stand before you start your search. A lot of first-time buyers don't realize how straightforward that first step really is.

I remember being in that same spot once — unsure how to begin or what I could actually afford. Once I went through prequalification, it wasn't nearly as intimidating as I'd built it up to be. That one step opened the door to real opportunities, and I often wish I'd done it sooner.

Professional Guidance Makes the Difference

Whether you're buying your first home or selling a luxury condo, working with an agent who actually understands Maui's micro-markets — from the pockets of value Upcountry and on the North Shore to the luxury inventory in South and West Maui — matters. With trends shifting, guidance from someone who knows both the data and the island helps you make smart, confident decisions.

FAQ

Can first-time buyers still afford a home on Maui?

It's challenging but doable. The key is preparation — getting prequalified early, understanding which neighborhoods fit your budget, and working with local guidance to spot the right opportunities.

What's the first step to buying a home on Maui?

Get prequalified with a trusted lender. It's free, it clarifies your budget, and it puts you in a stronger position when the right property comes up.

If you're thinking about buying, selling, or just curious about your options, I'd be glad to walk you through the process and share local insight that could make all the difference. Reach out anytime.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Bill 9 Update

Maui's Bill 9 Update: What the Latest Changes Could Mean for Condo Owners and Buyers

There's been a lot of buzz around Bill 9 — the county proposal that could phase out short-term rentals in apartment-zoned complexes across Maui. It's been one of the biggest ongoing conversations in local real estate, and the discussion shifted again in recent weeks.

Here's a quick breakdown of what's happening, what the proposed exemption list means, and where things might go from here.

A Quick Recap

Bill 9 was introduced to limit short-term rentals in apartment-zoned properties, with the goal of returning more housing to full-time residents. The original proposal would have impacted thousands of condos currently used as vacation rentals across the island.

The New Developments

A Temporary Investigative Group (TIG) recently released updated recommendations — including a potential exemption list: a group of apartment-zoned complexes that might be allowed to keep operating as short-term rentals.

There's also talk of creating new "hotel" zoning (sometimes called H-3 or H-4) for certain properties on that exemption list. If that moves forward, some complexes could be reclassified to allow short-term rental use permanently under the new zone type.

That's a big deal, because it means not every apartment-zoned complex would be affected the same way.

What It Means for Owners

If your property lands on the exemption list, your complex may be able to continue short-term rentals — but nothing's official until the County finalizes the bill and zoning updates.

If your property isn't on the list, short-term rental use could be phased out over a multi-year period. That would mean transitioning to long-term rental use, selling, or exploring rezoning options where available.

Either way, this is a good moment for owners to understand exactly where their property stands and start planning ahead.

What It Means for Buyers

For buyers eyeing Maui condos — especially in Kihei and Wailea — this adds another layer to weigh. Complexes that land on the exemption list could keep seeing strong demand from vacation-rental buyers, while others may shift toward resident or long-term rental use.

In other words, it's shaping the market in real time. Expect the price and demand gap between "exempt" and "non-exempt" properties to widen as things get clearer.

What Happens Next

  1. The Housing & Land Use Committee reviews the TIG's recommendations.
  2. It heads to the full County Council for a vote.
  3. Then to the Mayor for approval or veto — and given how vocal he's been on this, odds are he'd approve it if it reaches his desk.

If it passes, the County will roll out timelines and enforcement procedures, likely with transition periods built in.

FAQ

What is the Bill 9 exemption list?

It's a proposed group of apartment-zoned complexes that may be allowed to continue short-term rental operation — potentially through new hotel-style zoning (H-3/H-4). It wasn't finalized at the time of this update.

How do I know if my condo is affected by Bill 9?

Start with your zoning and whether your complex appears on the Minatoya List or any proposed exemption list. If you're not sure, reach out and I'll help you check where your specific property stands.

If you'd like a copy of the exemption list once it's finalized — or you want to know how a specific property might be affected — reach out anytime. I'll keep sharing updates as this develops.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Owner Guide

Understanding Maui's Property Taxes: A Simple Guide for 2025–2026

If you own property on Maui — or you're thinking about buying — you'll want to understand the county's property tax rates. These apply for the fiscal year July 1, 2025 through June 30, 2026, and they vary a lot depending on whether your property is your primary home, a rental, or an investment.

Here's a straightforward guide to make sense of it.

How Property Taxes Work on Maui

Taxes are based on your property's assessed value and its classification (how the property is used). The county charges a rate per $1,000 of value, but the easiest way to think about it is as a percentage of your property's value.

Owner-Occupied Homes (Primary Residence)

If this is your full-time home, you get the lowest rates:

  • Up to $1.3M → 0.165%
  • $1.3M–$4.5M → 0.18%
  • Over $4.5M → 0.575%

Example: a $1M primary home runs about $1,650 a year.

Non-Owner-Occupied Homes (Second Homes, Investments)

  • Up to $1M → 0.587%
  • $1M–$3M → 0.86%
  • Over $3M → 1.7%

Example: a $1M second home runs about $5,870 a year.

Short-Term Rentals (Vacation Rentals)

Vacation rentals like Airbnb or VRBO are among the highest-taxed properties:

  • Up to $1M → 1.25%
  • $1M–$3M → 1.4%
  • Over $3M → 1.555%

Example: a $1M vacation rental runs about $12,500 a year.

Long-Term Rentals

To encourage housing, the county offers lower rates for long-term rentals:

  • Up to $1.3M → 0.295%
  • $1.3M–$3M → 0.5%
  • Over $3M → 0.85%

Example: a $1M long-term rental runs about $2,950 a year.

Other Property Categories

  • Hotel & Resort → 1.18%
  • Time Share → 1.47%
  • Commercial → 0.605%
  • Industrial → 0.705%
  • Commercial Residential → 0.2%–1.0% depending on value
  • Agricultural → 0.574%
  • Conservation → 0.643%
  • Apartments → 0.35%

Important Tax Deadlines

  • August 20, 2025 — First half of property taxes due
  • December 31, 2025 — Deadline to file exemptions and ownership documents
  • February 20, 2026 — Second half of property taxes due

The Bottom Line

  • Primary residents get some of the lowest rates in the country.
  • Second homes and short-term rentals pay significantly more.
  • Long-term rentals get a tax break to support local housing.

Your property's classification makes all the difference. Double-check with Maui County to confirm you're in the right category — it can save you thousands of dollars a year.

FAQ

How much are property taxes on Maui?

It depends entirely on classification. A $1M primary home is about $1,650/year, while the same value as a short-term rental is about $12,500/year. Rates scale with both use and assessed value.

How do I lower my Maui property taxes?

Make sure your property is classified correctly — filing the owner-occupant exemption (deadline December 31) is the biggest lever for most homeowners. Long-term rental classification also carries a meaningful break.

Want help reviewing your county-assessed value and comparing it with what your property could actually sell for in today's market? Reach out — I'm happy to walk through it with you. Aloha, Luke.

Work with Luke → Back to all posts
← Back to all blog posts
← Back to Blog
Bill 9 Explainer

Understanding Maui's Bill 9: What It Means for Condo Owners, Buyers, and Sellers

Bill 9 is a major piece of legislation in Maui County aimed at phasing out transient vacation rentals — Airbnb, VRBO, short-term rentals — in apartment-zoned condos, specifically those on the Minatoya List. The intent is to shift these units back into the long-term housing pool to help with Maui's ongoing housing shortage, which got more critical after the 2023 Lahaina wildfires. This doesn't apply to all vacation-rental condos — just those currently zoned as apartments.

What Bill 9 Proposes

The bill aims to ease housing and condo pricing, help local workers find more available housing, and strengthen community stability. At the same time, it could reduce visitor accommodations and meaningfully impact owners' rental income — reshaping a tourism-driven economy. The whole debate centers on balancing local housing needs against the financial realities of an island that runs on tourism.

Phase-out timelines under the law:

  • West Maui: short-term rental use ends by January 1, 2029.
  • Rest of Maui County: ends by January 1, 2031.

Legal challenges from current owners were always likely — and as I've covered in more recent posts, they've since materialized.

The Minatoya List Explained

The Minatoya List includes roughly 7,000 apartment-zoned condos that have historically been allowed to operate as short-term rentals, thanks to a 2001 legal opinion by Deputy Corporation Counsel Richard Minatoya.

The list includes popular complexes like Wailea Ekolu, Wailea Ekahi, and Grand Champions. They're apartment-zoned — traditionally meant for long-term residential use — but have operated as vacation rentals for decades under that exemption. Bill 9 directly targets these properties by phasing out that use.

Why Zoning Matters

Zoning determines what's legally allowed on a property.

  • Hotel/Resort zoning → designed for visitor accommodations. Short-term rental use is permitted and largely unaffected by Bill 9.
  • Apartment zoning → intended for residential housing. Short-term rentals here were allowed under Minatoya's interpretation but are now targeted for phase-out.

For buyers and sellers, zoning is critical — it affects rental income potential, financing, property value, and resale demand.

Market Trends and Impact

Since Bill 9 was introduced, the market for apartment-zoned condos has shifted noticeably:

  • Inventory is up — many owners are listing ahead of the changes.
  • Sales volume is down — fewer buyers want to commit amid the uncertainty.
  • Prices have softened — in some areas, median prices for apartment-zoned condos are down 10–25% year-over-year. Average sold price per square foot for Minatoya condos dropped from about $1,322 to $1,112 (roughly a 15–16% decrease), and West Maui's median condo price fell about 12% year-over-year.

That's created a buyer's market in this segment — more negotiating power for buyers, more pressure on sellers.

What This Means for Buyers

  • Do your due diligence: confirm zoning, Minatoya and Bill 9 status, and any pending county actions with your agent.
  • Plan for the future: don't assume short-term rental income lasts forever. Understand the difference between nightly rentals and long-term leases.
  • Look for opportunity: if you're comfortable with the changes, this market offers more inventory, softer pricing, and leverage — whether you want a vacation rental or a long-term residence.

What This Means for Sellers

  • Be transparent: clearly disclose zoning and Minatoya List status.
  • Price realistically and market competitively: the phase-out may narrow the investor pool, but your property can still attract strong interest by leaning into its location, features, and lifestyle benefits.
  • Stay informed: follow your HOA or association efforts around rezoning or potential exemptions.

The Bottom Line

Bill 9 is a significant shift for Maui's condo market, especially apartment-zoned properties on the Minatoya List. It impacts owners, travelers, and the broader Maui economy. For sellers, it means adjusting expectations and pricing to reality. For buyers, it's both a risk and an opportunity. Hotel- and resort-zoned condos remain more stable, but the broader adjustment is still being felt.

FAQ

What is the Minatoya List?

It's a group of roughly 7,000 apartment-zoned Maui condos historically allowed to operate as short-term rentals under a 2001 county legal opinion. Bill 9 targets these properties for a short-term rental phase-out.

Does Bill 9 affect hotel-zoned condos?

No. Hotel- and resort-zoned properties are designed for visitor accommodations and are largely unaffected. Bill 9 specifically targets apartment-zoned units on the Minatoya List.

Thinking about buying or selling a Maui condo and want to know exactly where a property stands on zoning and Bill 9? Reach out — I'll help you cut through the noise and make a confident, informed decision.

Work with Luke → Back to all posts
← Back to all blog posts
Your Maui expert

Let's Talk
Maui.

No scripts, no pressure. Just a real conversation about what you're looking for and how Luke can help. He answers his own phone.

(808) 343-1721 luke@villagroupmaui.com
Luke Walsh Maui
About Luke

Raised on
Maui's North
Shore

Luke Walsh was raised on Maui's North Shore — 35+ years on this island, surfing the powerful waves of Ho'okipa and Pe'ahi (Jaws) alongside his brothers. He learned early that no wave is too big and no deal too complex.

As a trusted advisor and Maui Real Estate expert, Luke recognizes value that others miss — pairing sharp market insight with a genuinely honest, personal approach that clients rave about.

Supported by the elite resources of Maui's premier luxury team, the Villa Group, and backed by the unrivaled legal and sales power of Coldwell Banker Island Properties, Luke provides a powerhouse of expertise for every client.

Luke and his family are the founders of the Menehune Mayhem Foundation — empowering Maui's youth through surfing, art, and education for 35+ years. When you work with Luke, you're investing in the island too.

North Shore Expert Luxury Advisor Buyers & Sellers Trustworthy · Results-Driven Sterling Society · Top 12% $100M+ Team Volume License #RS-85156 Menehune Mayhem Foundation
Luke Walsh Luke Walsh
Send a message

Ready to
Make Your Move?

Luke Walsh

Luke Walsh

Maui Real Property · Villa Group
Maui, Hawaii · License #RS-85156